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Blog Posts

10 Fast Ways to Get the Social Media Beast to Feed You and Not Devour You

A recent social media infographic taunted me with, “Tweet ten times a day. Post 2-3 times a day on Facebook. Post 1-2 times...

5 Experts Discuss How to Master Your B2B Blog without Boring Your Audience

B2B blogging presents its own special challenges. There are team members or bosses to please. There is a company image to...

How to Get Marketing Ideas from Outside of the Box

One of my favorite and most successful marketing ideas came to me from a chiropractor. In fact, nearly all of the...

A Direct Mail Technique that Can Double Response?

One of the easiest marketing techniques to implement is without question one of the most effective. Remarkably, this ...

Local Small Business Search Marketing Explained by the Experts

If you think a hashtag is the breakfast special at your local diner, you’re not alone. The bewildering array of digital...

The Marketing Power of an Open Phone Event in a Digitally Distracted World

A recent “incident” on LinkedIn reminded me of the marketing power of the telephone. One of my new connections, Bruce...

How 3 Unrelated Industries Can Help Your Local Small Business Avoid Losses

Do you have the courage to make your small business interesting, different, and creative? If you prefer the safety of your...

How to Get More Customers by Reading Their Minds

Do you remember the Magic 8 Ball? The novelty toy predicts your future when asked a yes-or-no question. As kids, we’d amuse...

How to Start Thinking Like a Guerrilla Marketer

You might laugh at this, but I’ve heard small business owners—even successful ones—say they don’t do marketing. They claim...

How to Find Breakthrough Marketing Ideas

My first ‘adult’ job was as a print finishing machine operator. Thanks to that experience I discovered a critical...

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