The Oldest Companies in the World [Infographic]
What’s your guess as to the age of the oldest business in the world? Which industry do you think it serves? I was surprised by...
How to Maintain Brand Consistency Online and Offline
Although there are still plenty of companies that keep their branding efforts entirely offline, your products or services will...
4 Ways to Build Brand Awareness and Market Visibility
Good brand awareness is vital for the health of any business. With a well-known name and reputation, customers will know they...
Brand Alignment: 3 Ways to Align Your Company with Its Desired Brand
If you’ve been in business for any length of time, you’ve heard how important it is to have a brand. A brand is what we think...
How the Sensory Power of Branded Merchandise Can Grow Your Business
Relatively overlooked by many businesses, but making all the difference when used right, branded merchandise can be a...
4 Questions Businesses Should Consider When Designing Corporate Social Responsibility Programs
Corporate Social Responsibility is not new, but consumers’ expectations surrounding it are changing. Businesses know that...
3 PR Lessons Learned from Businesses Taking Stances on Social Issues
Most people (71%) expect businesses to take a stance on social movements and knowing when and how to speak up can be a new and...
How to Create the Perfect Brand Image for Your Business
Branding is always at work in your business, from the day you get your first customer. Your brand identity is what clients...
Personal Branding Expert Shares Her Small Business Success Strategies
Malcolm Gladwell wrote in Blink: The Power of Thinking Without Thinking, “We learn by example and by direct experience because...
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