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How to Craft a Return Policy That Keeps Your Customers Coming Back

Is your return policy an afterthought, something you cobbled together years ago in response to your first returned product?...

Customer Retention in E-Commerce Is as Important as Customer Acquisition

My parents have followed the same Saturday morning routine for decades. They drive to the local Walmart to pick up their weekly...

5 Ways to Make the Best Customer Experience to Keep Them Coming Back

Starting your own business can be quite challenging, but do you know what's more difficult than that? The answer—providing and...

How Negative Customer Reviews Can Help Your Business’s Customer Experience

It’s one of the biggest Catch-22’s in the business world, but the impact of negative reviews is that they can actually help you...

17 Simple Everyday Free Things Your Small Business Can Do to Make Customers Like You More Starting Today

If my experience is any indicator, small business customer service is off track. Bad experiences outweigh the good ones. What...

Advice for New Business Owners – How to Avoid 5 Crippling Mistakes

I’m tempted to make this advice short and sweet with, “Don’t be an idiot.” If you’ve experienced poor customer service with ...

7 Easy Content Marketing Tips for Small Businesses

In a previous blog article we talked about the 100+ year history of content marketing and how printing companies were involved...

Are You Making This Marketing Mistake With Your Customers?

While researching this article I ran some sales reports for our sister company that revealed some startling facts. They point...

Marketing Lessons from a Celebrity Cab Driver

The best small business marketing lessons often come to me through my own customer experiences that are either very good or...

How to Multiply the Power of Your Sales Calls

If you could make one sales call generate the sales volume of two, three or more calls, would you? Several years ago, I...

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