DAN S. KENNEDY is a serial, multi-millionaire entrepreneur; highly paid and sought after marketing and business strategist; advisor to countless first-generation, from-scratch multi-millionaire and 7-figure income entrepreneurs and professionals; and, in his personal practice, one of the very highest paid direct-response copywriters in America.
If I had to pick ONE business author only, and wasn't allowed to read anyone else, it would be Dan S. Kennedy.
If someone offered me a choice between a free MBA degree and a few books by Kennedy, I would choose Kennedy's books.
Since the first day I encountered Dan via his newsletter, I started a business journey that I never imagined would happen. Within weeks, his advice had a positive impact on my then-fledgling business.
I attribute much of the good that came my way to a willingness to adapt his sometimes contrarian approaches to marketing. For that I will always be grateful.So yes, I'm a fan.
Make sure you start to read his extensive list of Dan S. Kennedy No B.S. books here. Or check out the partial listing below.
They're worth a hundred times every dollar spent. (These are affiliate links. I earn a small commission but it doesn't add to the price you pay.)
Although it's hard to pick a favorite Dan S. Kennedy book, the first one listed below just might be the one.
If you're in business, you'll relate. It's personal. It's honest. It's moving. It's called My Unfinished Business. You can get it here.
Here are several more of his titles that are sitting on my bookshelf. Most of these are available on Kindle or in paperback.
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The marketing tactics you shared with me took our small family-owned restaurant from zero at startup to well over $1 million annually. Honestly, I never expected to get to that level or do it so quickly. Our accountant even commented on how well we were doing for a new venture.
The best part is we did this on a shoestring budget, with no expensive newspaper or magazine advertising. And I manage to do it all in-house, with a personal computer and a small desktop printer.
Thanks a million...literally!