The Small Business Rainmaker Weekly Newsletter
I called it the Green Monster.
It was a rusty, broken-down old behemoth of a station wagon. I was its driver, a commercial printing salesman meandering around central Florida trying to make a living.
There were holes in the floorboard and every day the air conditioning seemed to be gasping its last cool breaths. I could only afford $10 re-tread tires which frequently went flat as I was going TO a sales call. Never from. My arrival was always announced with billowing smoke from burning engine oil and the roar of a dying muffler.
Of course, I’d park far away to stay out of sight. Although you couldn’t see me you could easily hear me coming. By the time I trudged a block or two in 100 degree 95% humidity, I was visibly soaked. Then, after facing off with the company gatekeeper, I’d top off my good impression on the prospect with a clammy handshake.
Not exactly the recipe for success...
Somehow I managed to earn enough to keep the company’s doors open but not enough to make a good living. To add to the stress, this was my second attempt at a business. My first went under because I had done almost everything wrong.
This second time around was an improvement but it was frustrating. I felt like I was doing everything wrong again. It took its financial and emotional toll on me and the owner. We soon decided to close the shop and let him retire in peace. I got a job. Ugh.
But that was just the beginning of the real story.
You’d think by now I would have given up. In hindsight, I see that each failure was a learning opportunity, and oh boy, did I learn a lot! When I got laid off from that job I so desperately needed, I got into venture number three.
It wasn’t long before I learned I had only been missing a few key pieces to the business puzzle. They were given to me by a few mentors I met in my journey. Their advice made all the difference and I'm going to share that with you here.
The 25 Year “Overnight” Success
The new business survived and came to thrive. In 2009, Technifold USA, Inc. was named to the Inc. 5000 list of fastest growing companies in North America. It’s no small feat considering there are more than 27 million small businesses in the US! It was a dream come true that I thought would never happen.
Sometimes people would tell me I was successful because I was lucky to find a good product. Or I was an overnight success. Those kinds of comments used to make me cringe but today they no longer bother me. They just show a lack of understanding about how business works.
The fact is it took every bit of my 25 years of trying, learning, failing, and trying again to get to this point. I also learned that there are plenty of shortcuts to avoid the school of hard knocks.
What I did, and how I did it.
Those shortcuts are what we share with you here in the Small Business Rainmaker. If you’re a small business owner who wants to get to that next level, we can help. If you’re just starting out and you don’t want to be a fatal business statistic, here’ where you can get the understanding you need.
Join the growing community of subscribers who make their businesses more powerful and profitable with each issue. In your weekly enewsletter you’ll get the shortcuts I learned through trial, error, failure, and success.
We also have a growing panel of experts from around the world who contribute their wisdom. It’s like having a crew of world-class business mentors available to personally help you every week.
Each week you get how-to tips like these:
- A Biker Gang Sipping Shirley Temples Teaches Marketing 101
- A true story demonstrates the failure of not knowing your ideal customer.
- Marketing Lessons from a Celebrity Cab Driver
- How I learned more about marketing in one trip with a savvy cab driver than I could from most business coaches in a day.
- How to Get Steady Sales Growth Using Your Biggest Asset
- The problem is many business owners don't even know what their biggest asset is. So how on earth can they use it?
- Marketing Tactics to Eliminate Price Competition
- This simple two-pronged approach will make price cutting a thing of the past.
- The Single Most Important Question to Steer Your Business
- If you don’t have the answer to this question, you’ll never get the success you’re looking for.
- Do You Overlook This Vital Fact About Your Clients?
- Stunning statistics show how much we lose by underestimating the purchasing power of our current customers.
- Are You Making These Two Lead Generation Mistakes?
- 9 out of 10 companies think their lead generation is ineffective. Here's why their efforts don’t work and how to fix it.
- A Direct Mail Technique that Doubles Response Rates
- It's so simple that almost every business owner misses it, but it works, time after time.
You already know that a successful business makes life better for yourself, your family, and your community.
Yet if you're like many owners, you’re scrambling from one task to another—sales, day-to-day operations, paying bills, marketing, collecting money, or simply trying to eke out some quality time with your family and friends.
And there's always one fire or another to extinguish. Maybe you have your own version of the Green Monster that you can’t quite seem to jettison. There’s no shame in that. It’s merely a step in the right direction.
Perhaps you make a living but the success you want and deserve always seems to be just out of reach, no matter how hard you work. Or perhaps you’re just starting out in business and you feel overwhelmed by the unexpected magnitude of running your own show.
Pain is optional.
You don't have to live this way. The fact is you can have the financial success you want and you can work easier than you do now. When you subscribe to the Small Business Rainmaker, you'll discover simple business tactics to grow and manage your business in ways you never thought possible. Instead of putting out fires, you’ll be the fire. You can be the light for your family, friends, and community.
The easy techniques you'll read about here don't require any business experience, never mind a business degree or an MBA. In fact, formal education (some of my friends call it brainwashing) can be a disadvantage in running your small business. Heck, I started out packing boxes for a printing company. Wherever you are in your business journey, you can start today to make it work better.
Do You Choose Wisdom or Suffering?
The best part is you don't have to make the mistake of repeating our mistakes. I've heard it said that we learn in one of two ways, either by wisdom or by suffering.
You get to choose. You can learn by choosing wisdom. What you’ll read here isn’t coming from an ivory tower. We've been down in the mud and slogged through to the other side. That’s the wisdom we’ll share with you.
Or you can go back to your version of the Green Monster and choose to learn by suffering.
Save yourself the suffering. Join us today. Allow us to share our collective wisdom with you.