profitable tools for small business


Square Video App for Business - VideoAds Express

videoads express square video maker

You’ve probably seen a lot of square videos on social media like the examples below. Did you ever wonder—why square?

In the next few paragraphs I explain why square video is so important. Then I show you a simple way to create your own custom square videos for Instagram or any of your other social media channels.

If you prefer, watch the video below in which I cover the same points. Plus, I give you a hands-on demo of how VideoAds Express works, starting at 6:40 in the video.


Order VideoAds Express

Reasons Why Square Video is Important to Small Business Marketers

Square video (which as the name implies is a 1:1 format) takes up 78% more real estate in a mobile newsfeed than landscape (16:9). These phone images demonstrate the idea better than words do.

square video vs landscape video

And yes, even though the viewer can simply turn their phone sideways to view a landscape video, and it would fill up their phone screen as shown below, studies found that most people can't be bothered.

mobile video correct position

Yeah…it sounded crazy to me the first time I heard it, but it is indeed true. It’s one of the reasons Instagram, for example, geared its format to vertical. That’s how people naturally hold their phones and they don’t want to keep switching back and forth.

The reason this behavioral preference is significant is that mobile internet use is in an incredible uptrend, accounting for over 60% of internet use today. Nearly two thirds of all internet searches happen on a mobile phone.


If you’re advertising, or even if you’re simply trying to get engagement with your video, then mobile users—and their preferences—can’t be ignored. You’ll be the one to suffer as competitors get better response and spend less on advertising.

In addition, Facebook, Instagram, Twitter, Pinterest and Reddit all publish square video in 1:1 format. Even YouTube is now set to publish square video without those odd-looking black borders for which it was so well known.

Most importantly, when it comes to the bottom line, studies prove that square video reduces your cost of advertising.

  • For example, Buffer found that square video generates up to 35% higher views and up to 100% increase in engagement (likes, comments, shares) across all social platforms.

  • Square video ads on Facebook cost 7.5% less and on Instagram as much as 33% less to get engagement.

  • And the Cost per thousand views for landscape video was double…yes double… that of mobile-friendly square video.

Now, I can keep quoting statistics in support of square video, but I think you get the point.

I can safely say that if you’re only doing landscape style videos, or only vertical, you can't afford to ignore square video because of its proven effectiveness and lower cost.

An Online Square Video Maker That Requires No Video Skill

VideoAds Express is a square video maker app that makes it easy to get started with square video, and with minimal effort and expense.

Within a few minutes you can have a few square video ads ready to roll out. And when you’re ready to produce more videos, you can crank them out fast.

  • VideoAds Express is fully cloud based so there are no worries about installation or updates.

  • Our square video editor is as easy to use as posting to social media. No video tech skills are needed.

  • Unlike nearly all other video platforms, there aren’t ANY monthly limits to how many videos you can create with VideoAds Express.

  • All videos export in a social media friendly, standard high resolution 1080 x 1080p.

  • You can customize all videos with your own branded colors, logos or graphics.

  • You can select from our assortment of music tracks. Or add your own music or narration track.

Order VideoAds Express

Who is Using Square Videos?

Nearly all advertisers and influencers are using square video format because they’re all motivated to use budget-friendly video formats that work.

More importantly, local business owners and online stores are embracing it, including retail stores, restaurants, real estate agencies, salons, photographers, roofers, gyms, dentists, accountants, lawyers, plumbers, contractors, and more. They’re all using square video to get more social engagement and to advertise at a lower cost.

How VideoAds Express Works

To see how Video Ads Express works, take a few moments to check out the demonstration video above. The actual video app demo starts at 6:40 and takes you through a new video project in just a few minutes.

And remember, you don’t need any of your own video or images to get started. The video shows you how that works.

Square videos can be used for ads or any other kind of promotion or social media engagement.

If you want to do a series of video shorts promoting a new product or service, it only takes a few minutes for each.

For instance, restaurants or retail stores could need videos every day to highlight specials, events, employees, new menu items, and so on. With VideoAds Express, it’s easy and fast to create multiple videos every day. And it can be assigned to anyone with can operate a computer or smartphone.

This makes it incredibly easy to scale your video production.

You can get started today by clicking the Order button below.

Order VideoAds Express

Questions About Square Video?

Review the Rainmaker Video Express FAQ Page first.

If you can’t find an answer there, use the Contact Us form to email us.

The Rainmaker Express Video™ 30-Day 100% Performance Guarantee

If for any reason you are not satisfied after using the Rainmaker Video Express apps for up to 30 days, you can get a full and courteous refund of your first month’s subscription. And you can keep any videos you downloaded during that time. Simply contact us before your 30 days are up, using the email address with which you registered and let us know you want to cancel and would like a refund.

After the 30-day Guarantee period, you can cancel your subscription at any time by contacting us with the email address with which you registered. There are no minimum contracts.

Subscriptions are pre-paid monthly, billed on the anniversary date of your purchase. For example, if you purchased on June 10th, you’ll be billed the 10th of each month. When you cancel on or after the 10th of any month, your account will remain active the remainder of that pre-paid month until your next anniversary date. There are no partial refunds after the initial guarantee period.

Order VideoAds Express

Examples of Square Videos for Small Business

I've included five examples of how businesses can use square video in their social media and online marketing campaigns.

They're all created using VideoAds Express. You're really only limited by your imagination.

VideoAds Express contains enough customizable video templates to keep you supplied with square video for as long as you need.

All images and text in each template can be edited.

Computer Repair Square Video Promo Example

Restaurant Square Video Promo Example

Ecommerce Square Video Promo Example

Gym and Fitness Square Video Promo Example

Accountant or Tax Prep Square Video Promo Example

Order VideoAds Express


Success Publishing and Marketing, LLC BBB Business Review