If the whole concept of how to use mobile marketing is still a bit of mystery, these examples of how businesses are using this trending marketing strategy will clear things up. It will also dispel any doubts about the benefits of mobile marketing.

Mobile marketing is said to have started around 2003 when marketers began sending occasional 160-character Short Message Service (SMS) texts that contained offers. Today, 36 percent of the world owns a smartphone and more than 77% of US citizens own one. Mobile commerce accounts for about 30% of all US commerce.

Our infographic below, courtesy of Appgeeks, illustrates how popular businesses are implementing mobile strategy and includes some fascinating mobile statistics such as:

9 types of mobile marketing available to small businesses.

The one mobile marketing technique that gets 9.6 times more users to make a purchase than conventional marketing.

Mobile marketing examples from campaigns by 18 brands including results. For example, Dunkin’ Donuts increased in-store traffic to Boston locations by 21% using one simple mobile campaign.

The percentage of purchases made using mobile. This one mobile marketing statistic alone will convince you to implement mobile.

The one area where desktop results still beat mobile.

18 Examples of How Businesses Use Mobile Marketing

Enjoy the infographic and be sure to share it with your colleagues.

What’s your experience with mobile marketing? Is mobile a part of your digital marketing strategy?

Let us know in the comments below.