Digital marketing is constantly evolving and changing in response to fluctuating consumer demands, search engine algorithms, rules, and regulations, and industry trends. Now that 2018 is in the past, the New Year will again change some of the rules of the digital marketing game, while certain pillars will remain rock-solid.
Tips on How to Start a Digital Marketing Agency
With that in mind, the time is better than ever to launch and run your own digital marketing agency, perhaps in a digital workplace, and grab yourself a slice of the lucrative marketplace.
However, keep in mind that startup success doesn’t come easy, especially in such a competitive industry, so let these five tips help you build a winning digital marketing agency in the next twelve months.
Set yourself apart from the competition
What is the first thing a potential client will notice upon coming in contact with your website or company in general? Your brand. The brand is the soul and essence of your business, it is the one thing that will set you apart from the rest of the competition, and the one thing that has the power to instill trust in the hearts and minds of your clientele. Without a unique brand identity, what’s to inspire and incentivize your demographic to choose you over your top competitors?
Believe it or not, your experience and expertise will have almost nothing to do with it, at least not during the initial contact. What you need to focus on is creating a compelling brand identity by:
● Coming up with key values for your brand, iterated in your mission, vision, and stories.
● Weaving these values into your content strategy. You will then disseminate this content across a multitude of online channels.
● Deriving from these values a compelling, even striking visual identity that will grab the attention of your potential clients.
● Building a recognizable tone of voice for your brand that will immediately disassociate you from the competition.
Another crucial thing to remember is that only the leaders in the industry will gain the traction and recognition their brands deserve, so use your brand’s identity to position yourself as the leader in your niche.
Position yourself as the leader in the industry
Leadership status is gained through hard work and creative thinking, but also meticulous content creation and dissemination across numerous online channels. Not only that, but you should complement your educational efforts with product and service innovation, a tailored approach to every client, and a myriad of other services your clients and audience might find beneficial. Things like flexible and secure payments, ongoing support for every client, and such.
Needless to say, you need to effectuate all of these tactics from the get-go in order to position yourself as the leader in the industry. If nothing else, at least you will be up to par with the most successful companies in your niche.
Focus on creating highly-informative, SEO-friendly content on a regular basis in order to position your brand high in the SERPs and attract the attention of your demographic.
Attract the best type of employee to your business
Last year was the year of inclusivity and unhindered workplace diversity, and 2019 will only continue this trend. After all, in the hands of your employees rests the fate of your business, and it’s important to recognize the fact that the top talent in the industry can come from all walks of life. By being inclusive on all fronts, you will not only build a positive brand image the clients will love, but you will have also tapped into a wealthy pool of opportunities.
That said, as a new company you shouldn’t expect top talent to find you, but rather you should find these experienced individuals in the places where your competitors forgot to look. In addition to regular recruiting agencies, talk to disability employment services and similar agencies who connect talent with growing businesses.
Most cities, states, and federal governments also have agencies whose goal is to help businesses recruit minorities and the disabled. This not only helps minorities to find jobs, but also allows entrepreneurs to discover amazing employees. Always keep an open mind and do whatever it takes to create an employee collective that will help you build a thriving business.
Nurture trusting and long-lasting relationships with clients
Another crucial benefit of having a strong employee collective is the ability to connect with your clientele on a deeper, emotional level and create a trustworthy bond. This bond will be essential in improving and maintaining your client retention rate, and ensuring ongoing work for your business.
What’s more, it’s important to remember that client satisfaction is imperative for business growth, especially in a niche such as digital marketing – you are most likely to work with people who do not understand what is it exactly that you do, so you will need to build trust using your brand, your employees, as well as your collective expertise.
Practice what you preach
A winning digital marketing agency needs to lead by example. If what you’re offering is high SERP ranking, for example, then there is no excuse for your brand not to be in the top three spots on Google as well. As a leader, it is your duty to practice what you preach and exemplify the values and expertise that define your brand. Only then will your business gain the respect, traction, and recognition it deserves.
Final Thoughts on Digital Marketing Startups
The digital marketing game is constantly evolving and if you are to build a winning agency in 2019, you will need to monitor industry trends and implement tried-and-tested solutions used by the top players in the field. Implement these tips into your business plan in order to build a successful digital marketing agency before 2020 arrives.
Raul Harman is editor-in-chief at Technivorz blog. He has a lot to say about innovations in all aspects of digital technology and online marketing.
You can reach him on Twitter, @Raul_Harman.