Automation is turning into a catchphrase for the technology-driven business landscape of modern times. While large companies are increasingly reaping the benefits of natural language processing, artificial intelligence, and machine learning, their small and medium scale peers are also slowly catching the bug.
Benefits of Small & Medium Scale Business Automation
Today we are going to take a look at the biggest benefits of investing in automation by small and medium scale business houses. Here’s how they use it to strategically grow their businesses.
Automation Streamlines Sales Processes
Streamlined sales processes bring in twice as much revenue in comparison to traditional modes. CRM, sales data management, and quality of follow-ups improve significantly as chatbots transform the customer support sphere. Qualifying a sales lead accurately can make a big difference in between wasting resources on customers who have zero chances of conversion and landing a big sale. A numerical score gets assigned to lead behavior for ensuring that the most qualified ones get handed over to the sales department. These automated lead management and CRM integration tools help in efficient handling of potential leads. This ensures that the sales leads are routed at the right time to the right people for establishing effective communication.
Automation Ensures Compliance
Certain industries need to follow complicated processes to function effectively. When the whole thing becomes automated, it helps such heavily-regulated industries like engineering and finance ensure compliance and efficiency.
AI is Affordable and Easy to Implement
Establishing connectivity between disparate technologies required hefty investments a few years back. AI is transforming the software development sphere coupled with cloud technology which supports dragging-and-dropping applications for effective communication throughout your workflow. Such attributes bring down the requirement of making heavy investments for benefiting out of true-blue automation and can even be carried out by non-developers.
Chatbots Improve the Customer Experience
Automated chatbots can monitor client relationships by providing an effective solution to their queries on a first-hand basis. This prevents issues from taking the shape of major problems that can ultimately bring down the goodwill and growth potential of your small or medium scale company in the long run. Various HR processes also get streamlined via automation for effectively managing the relationships with employees and keeping them happy for greater efficiency.
It's Easier for Employees to Engage with Automated Elements
API is leading to the creation of easy-to-understand user interfaces having voice search functionalities with next to no backend development. This allows your employees and managers to take up the role of citizen automatons who can bring in greater efficiency by streamlining their workflows and redesigning processes.
Automation Saves Employees for High-Value Work
Automation can liberate your human capital from having to perform low-value and tedious work. Your managers can now benefit out of various applications without consulting the IT department every now and then. This optimizes the performance of the business as a whole by customizing internal process. Your managers can now carry on company-wide integration by managing their resources more effectively.
AI Makes Cross-Channel Marketing Easier
Retaining customers is equally important as gaining new ones. Automated cross-channel marketing campaigns can help out in such a scenario by capturing the attention of existing customers through constant reinvention. You can easily gauge their interest in a particular product or service by tracking their web activity. Targeted marketing campaigns can be set up using simple “if-then” logic and deployed automatically on the basis of pre-defined triggers. Such automation can help get the right message in front of the customer at the right time.
AI Enables Visual Search, a Plus for E-commerce
Artificial intelligence can turbocharge your e-commerce website with visual search features, which is bound to lure in more customers. They can now easily come across the products of their preference without having to browse through the entire catalog. Machine learning can also easily adapt to customer behavior by providing them with recommendations of related products, thereby boosting your sales.
AI Monitors Customer Sentiment 24 Hours a Day
Both internal data streams and external data sources are analysed through automation for monitoring general opinions of your brand. Machine learning and artificial intelligence can also detect if your listed products are missing key information, allowing you to make corrections as necessary.
Automation in Marketing Campaigns
After launching any given marketing campaign, it naturally must be evaluated on a regular basis to ensure long-term success. Automation can come to your rescue by helping you make informed strategic decisions for maximum impact.
Final Thought on Small Business Automation
Small business automation no longer requires a hefty investment. It’s possible to control the cost of automating workflows by selectively choosing those systems which need to be automated.
This helps organizations tailor their automation to their overall goals. This makes automation increasingly popular among small and medium scale companies for reducing labor costs, streamlining systems and procedures, and enriching customer experience.
Our guest author Atman Rathod is the co-founder at CMARIX TechnoLabs, a leading web and mobile app development company, with 13+ years of experience. He loves to write about technology, startups, entrepreneurship, and business. His creative abilities, academic track record, and leadership skills make him a key industry influencer.