No one is surprised any more by the wild popularity of video marketing. They’re a necessity. Yet you don’t want to invest all that time and effort in video production only to forget about one crucial element—the call to action (CTA.)
How to Create a Compelling Video CTA
As with any direct response marketing, videos should always include a call to action.
What is a Video Call-to-Action CTA?
In marketing, a call-to-action (CTA) is any component of marketing content that gets a viewer, listener, or reader to take a specific action that engages them further with the business. CTA’s can be used with or in video to increase the video’s effectiveness.
The Rise of Video Marketing is Important to Small Business
Video use in marketing is on the rise, according to the latest video marketing data from Hubspot:
• 81% of businesses use video as a marketing tool, up from 63% in 2017
• 99% of them will continue to use video going forward
• 65% of those who don’t use video say they plan to start
• The average person watches 1.5 hours of video a day, with 15% of those surveyed watching 3 or more hours per day
• 76% of businesses say video increases sales
• 47% say it reduces support queries
• 76% say it increases traffic
• When both text and video are available on the same page, 72% prefer video to learn about your product
Whatever your product or service, you really can’t afford to ignore video.
Using a CTA in Video Content
As with any other type of content, videos are only effective if there is some type of call to action associated with it. Obviously, you want the viewer to move further along in your process once they finished viewing.
The infographic below, courtesy of corporate video producer One Productions, outlines the types of video CTA’s and how to create a CTA that converts. Included are:
• The 3 types of video CTA
• How to create a good video call-to-action strategy
• The best way to use text with your video CTA’s
• 4 design tips for video CTA
• 2 good pointers about where to put your CTA’s
If you have a CTA idea that works (or doesn’t!) please share with us in the comments below.
And if you like the infographic, please use the social buttons at left to share with your friends and colleagues.