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Blog Posts

What's Behind a High Employee Turnover Rate and How You Can Fix the Process

If you feel stressed trying to hire, manage, and retain your employees, you’re not alone. More than 50% of companies in a...

5 Vital Reasons for Your Business to Invest in Organic SEO Techniques

SEO is a complex, intimidating, and unique marketing strategy. It requires a lot of effort, some planning, and careful...

It's a Shame Not to Dominate Local Search When All You Need is This Local SEO Guide

People are often confused how search engine optimization (SEO) works. I for one can understand why. The SEO world is rapidly...

How to Create a Video CTA (Call-to-Action) That Converts

No one is surprised any more by the wild popularity of videos in marketing. They’re a necessity. Yet you don’t want to...

5 Reasons to Include Social Media in Your Business PR Strategy

Social media has turned many industries upside-down, forcing them to re-evaluate how they represent their brand and interact...

16 Tips to Avoid Seasonal Demand Woes and Profit Year Round

Seasonal variations in demand impact most industries. The inability to adapt to these changes in demand can diminish the...

6 Ways the Internet of Things (IoT) Can Help Your Ecommerce Effort

The advent of Internet of Things (IoT) devices has brought with it a corresponding shift in the ecommerce space as consumer...

How to Do Digital Marketing in Your Small Business

Remember the days when you could rely on newspaper ads, Xeroxed flyers, and billboards to spread the word about your...

The Top 3 Website User Experience Frustrations and How to Eliminate Them

When people interact with a business’s website or app, they are subject to that company’s user experience (UX).

Offline vs Online Marketing Channels: the Steady Rise of Click and Mortar

A recent McKinsey survey as shown in the chart below found that 56% of shoppers use both online and offline marketing...

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