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Should Marketers Rely on Non-Electronic Word-of-Mouth Marketing Today?

Word-of-mouth (WOM), which is usually attributed to buzz marketing, is a traditional method of spreading information and...

How Much Would a Data Loss Event Really Cost You?

Most small business owners think about backups and data recovery by asking themselves one simple question:

Brand Alignment: 3 Ways to Align Your Company with Its Desired Brand

If you’ve been in business for any length of time, you’ve heard how important it is to have a brand. A brand is what we...

Video Marketing Content and Collaboration: 37 Entrepreneurs Discuss the Evolving Role of Video

Video is turning up in some unusual ways at small businesses everywhere. I reached out to owners in over thirty industries...

The Impact of Local Search SEO on Small Business and How to Get Started

If you’ve ever operated a SME, you’ve probably heard of local SEO and how it’s one of the most powerful tools of digital...

The Importance of Market Research for Continued Sales Growth

The era of monopoly is over. Today’s market belongs to those who know what their consumers want and work to fulfill those...

Where to Post Business Video: 4 Places to Increase Visibility and Sales

Since starting to work with businesses and brands using online marketing techniques, I’ve learned a lot about the various...

The Benefits of Instant Messaging Apps for Business (Infographic)

In today’s hyper-connected world, businesses need to be able to pass vital information to customers and stakeholders in a...

3 Options for Outsourcing Your Business’ Telephone Customer Service

When small businesses struggle to keep up with the number of customers calling their business, they may consider...

What is a SWOT Analysis and How Does it Increase Sales?

Similar to conducting audience research to gain a better understanding of your target consumers, a SWOT analysis gives you a...


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