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Why and How You Should Be Using LinkedIn Groups

LinkedIn Groups are one aspect of LinkedIn marketing that many small business owners overlook or leverage poorly.

How to Craft a Return Policy That Keeps Your Customers Coming Back

Is your return policy an afterthought, something you cobbled together years ago in response to your first returned product?...

How to Use Video On LinkedIn to Propel Engagement

Are you on the fence about using video at all, let alone using video on LinkedIn?

Examples of Why Video Marketing is So Important

Despite using video for years, I still feel like a kid unwrapping a present when I see the speed with which video gets...

How To Create and Use LinkedIn Company Pages for Your Small Business

When I write about LinkedIn for small business here, I mostly focus on how to create and use a personal LinkedIn profile as...

The Oldest Companies in the World [Infographic]

What’s your guess as to the age of the oldest business in the world? Which industry do you think it serves? I was surprised...

Does Your Business Need LinkedIn Sales Navigator Today?

Are you looking for a way to turn prospects into customers faster and with more precision? LinkedIn Sales Navigator may be...

Business Etiquette: Are You Neglecting this Customer Service Fundamental?

No question, the user experience (UX) or customer experience (CX) is the most important component in business. If you don’t...

Products That Sell Themselves - Marketing Strategy or Myth?

I have only myself to blame. After all, I openly encourage comments and suggestions about our products, marketing strategy...

How to Maintain Brand Consistency Online and Offline

Although there are still plenty of companies that keep their branding efforts entirely offline, your products or services...

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