Considering the demands of running a business, it’s a chore to keep up with the breakneck pace of technology development. But there are ways to narrow your focus on the right business technologies.

One way is to understand where your customers are looking for you and how they interact once they do find you. It’s an important factor to focus on that helps you avoid wasting marketing dollars on the wrong media channels.

Currently, smartphones and tablets now account for over half of all Internet traffic. If you have Google Analytics installed on your website, take a look at where your visitors come from. It will probably confirm this digital marketing trend in mobile search.

Source: Statista

What does that mean for your business?

Websites were originally designed for a desktop computer experience. And the desktop experience doesn’t automatically translate to the same experience on mobile.

If a potential customer visits your site from his or her phone and can’t easily find what he or she is looking for, it can be catastrophic for business. Not only does it give the impression that you don’t know what you are doing, but it also drives unsatisfied users to search for a competitor that can offer a better mobile experience.

The upside to fast-paced technological advancement is that tools arise to help small businesses cope with these new website problems. Fortunately, there are many actions you can take to improve the experience and functionality of your site across all platforms.

The Critical Importance of Mobile Optimization

For more information and statistics about why responsive sites matter and how you can put responsive design to work for you, take a look at the accompanying mobile infographic from Punchkick Interactive.

It contains essential facts and 5 hands-on tips about mobile optimization that can help your digital marketing efforts succeed.

If you like the infographic, be sure to share with your colleagues. Tell us about your experience with transitioning to mobile in the comments below.