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What Marketing Statistics are Trending in YOUR Business?

Do you have a love-hate relationship with marketing statistics or numbers in your business? Numbers can solve a mystery,...

Do You Know the Answer to this Simple Business Question?

I recently saw a great marketing lesson acted out while having lunch with some friends at an outdoor café. The restaurant...

How Printers Helped to Create Content Marketing

There is always some shiny new marketing idea, media or strategy being presented as the next big thing. I admit I’m easily...

The Most Important Marketing Question for Your Business

I confess that the most important marketing concept of all came to me accidentally. It’s quite simple and it revolves...

Are You Making This Marketing Mistake With Your Customers?

While researching this article I ran some sales reports for our sister company that revealed some startling facts. They...

Products That Sell Themselves - Marketing Strategy or Myth?

I have only myself to blame. After all, I openly encourage comments and suggestions about our products, marketing strategy...

How to Eliminate Cold Calling from Your Sales and Marketing Tactics

If you want to liven up the conversation in a group of small business people, just mention that you love (or hate) cold...

Marketing Lessons from a Celebrity Cab Driver

The best small business marketing lessons often come to me through my own customer experiences that are either very good or...

How to Multiply the Power of Your Sales Calls

If you could make one sales call generate the sales volume of two, three or more calls, would you? Several years ago, I...

How to Get Steady Sales Growth with Your Customer and Prospect List

You do keep a list of all your clients and prospects, don’t you? To some readers this will seem a ridiculous question, “Of...

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