Step One
Check your email inbox for the welcome letter from me, Andre Palko at the Small Business Rainmaker. It contains the links to download your free marketing mind map and ebook with templates.
If you don’t see the welcome email after 15 minutes or so, be sure to check your Junk or Spam folder. In gmail, check the Promotions tab as well as your Primary tab.
Step Two
Download and save the files to your computer. You can print the mind map or take it to your local copy shop to print on a bigger sheet. It fits perfectly on an 11x17" but can be scaled to legal size (8.5x14.)
Then, put it to good use!
Remember, you can use a mind map in several ways:
For even MORE ideas on restaurant marketing, check out the article below...
The name of the book says it all—237 Restaurant Marketing and Promotion Ideas That Work
We’ve collected 237 promotional and marketing ideas you can use within the four walls of your restaurant.
Many of them can be implemented as soon as today. And we're offering it for a limited introductory price of only $7.
Here’s just a small sampling of what’s included:
• 14 ways to turn charitable donation requests into money-making ventures for you and the charity—without spending any cash or doing any advertising. [p 33]
• If you hold banquets, here’s one technique you’ve probably never thought of. It can grow your customer list by thousands each year. [p 55]
• How to have a million-dollar contest without having a million dollars. [p 61]
• An incredibly simple way to get taxi drivers to recommend your restaurant over every other restaurant in town. [p 73]
• How to get people flocking to you after movies, the theater, or any other local event. (p 62)
• How to get celebrity endorsements—for free or for very little money. [p 25]
• Specials—how to make menu specials both profitable and promotional without the need to discount your pricing. [p 28]
• How to get noticed if your restaurant is hidden away behind a strip mall or other secluded location. [p 22]
• 24 ways to use printed materials to increase sales. [p 41]
• The biggest retailer of toys in the world is a restaurant chain. Their use of toys changed restaurant marketing forever and it could help you, too. [p 52]
• 11 promotional ideas to attract the high-profit B2B (Business to Business) segment of your community. [p 71]
• Holiday promotions for holidays you never heard of. [ p 82]
• One forgotten tactic for your wait staff that instantly boosts high-profit drink and dessert orders. [p 13]
Restaurant marketing is a moving target. With very few exceptions, what’s effective one month may be less so the following month.
That’s why it pays to keep a big pot of marketing ideas simmering. When you have numerous marketing techniques and sales ideas working for you, your business is more stable. You’re not susceptible to downswings in revenue should one or two of your tactics lose their punch.
The purpose of this book is to get you more customers on a regular basis. There are two ways to use these 87 pages of ideas to help you get the kind of income and stability you want:
1. Pick one idea from the book and implement it. Commit to implementing one idea per month, or per week. If you implement one idea a week, you’ll have 52 new marketing ideas working for your restaurant by the end of year one.
2. Use it as a brainstorming resource. Ask your key staff members to each take one idea and brainstorm it ten different ways. There is no right or wrong. If you have twenty people do that, you now have 200 ideas related to one topic. Or have them go through the book and pick out ten ideas they like, customized for your restaurant.
Sure, some will overlap, but you now have an idea-generating machine at work. There is bound to be one good one in the mix. (You also have more engagement from your employees.)
You’re busy running your restaurant so time is precious. Wise use of a time-saving resource like this adds stability to your business and increases revenue and profit.
Every idea in this book has been tested and proven in the real world. They’ve come to us from experienced restaurateurs and consultants from around the world, both inside and outside the industry.
Of course, not every idea is for every restaurant. Yet there is indeed something profitable here for everyone, including you. Your restaurant can easily profit when you implement at least one or more of these proven tactics.
We understand you might not know us that well. Or maybe you’re just getting to know us through our Small Business Rainmaker newsletter or our Marketing Blog. So we want to put your mind at ease with our No-Risk, 90 Day, 100% Money-Back Performance Guarantee.
If after using this book for 90 days you feel it’s not worth the $7 investment, send us an email and we’ll promptly and courteously refund your $7. Plus, you get to keep the book!
In addition, if you implement these ideas and don’t earn at least 100 times your investment in 90 days or less, we’ll promptly and courteously refund your $7 purchase price. Yes, we promise you 100 times return on your investment or your money back.
However you look at this, you’re covered. But just in case you’re hesitant, here’s one more incentive to make it worth your while.
With your purchase of the 237 Restaurant Marketing Ideas book, we’ll also give you a FREE copy of Grow Your Captive Audience with Facebook Pages.
Whether you already have an established Facebook company page, or are just starting one for your restaurant, this ebook will guide you.
In it, we share highly effective Facebook Page Strategies that will grow your audience and increase engagement with your fans.
⇒ How to use Facebook Advertising to target your ideal audience to get more likes, and more importantly, more customers.
⇒ How interacting in Facebook Groups can bring prospects to your Facebook Page.
⇒ How to use Facebook Live on your Facebook Business Page to reach your ideal audience every day.
⇒ How to use content to grow your audience, increase engagement, and convert prospects to customers.
Simply scroll down to the order button to get 237 Restaurant Marketing and Promotion Ideas That Work, and we’ll include Grow Your Captive Audience with Facebook Pages for free.
Not a bad deal for 7 bucks!
There’s no catch, either. It’s part of our commitment here at the Small Business Rainmaker to offer great content to small businesses everywhere.
Once you order, you’ll get an automated email with a link to download both books. That usually arrives in just a few minutes, so you can get started right away.
You might have noticed that the book has a $29 price tag on it. Today’s $7 price is part of some marketing tests we’re running with an entire series of ebooks. Truly. We're not just making up fake scarcity.
This is the lowest price point available for this book and it’s only available until the next price (higher) starts testing. Believe it or not, we usually have higher conversion rates (more sales) with higher prices. But we test it first.
Go here to claim your book, 237 Restaurant Marketing Ideas and your Free Bonus book on Facebook Company Pages.
Here’s to Your Restaurant Success,
Andre Palko
Founder and Editor
The Small Business Rainmaker
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