Can't decide if you want to use video in your sales and lead generation marketing efforts? Then check out these eye-opening statistics.
I can get you more statistics. But the fact that you’re here means you already have a suspicion that you need to start using video to help get more leads and clients for your senior living or assisted living facility.
Aside from getting you ranked higher in search engines, an introductory video is attractive to customers and keeps them on your site longer.
Video instantly sets you apart from all those competitors who don’t use it.
Videos also boost email open rates up to 300% or more, according to various sources. In my nearly ten years of using video and email marketing, we typically get 100-200% increases in open rates when we use a video.
Despite their incredible power, there are barriers to entry. Promotional videos can be expensive to create. They also take time to create.
I know this from years of first-hand experience. Hiring a professional videographer to produce the most basic of videos can cost you a few thousand dollars, or much more.
In my search for marketing tools to help small businesses and professional practices, I ran across a video production team. They showed me a series of introductory videos created specifically for various business niches, including senior care residences. You can see in the samples below that they're professionally done, high-quality videos.
It took me about 2 seconds to decide to purchase the license to sell all of them!
However, I don't plan on selling them. You can have access to them for free.
Allow me to explain...
First—we’re in the business of helping other small businesses. One of the best way to meet others is to share something valuable and useful. I’ve never lost by giving things away…quite the opposite. Maybe one day you’ll become a client here at the Small Business Rainmaker. Maybe not. Either way you can have this marketing video as my introductory gift to you. It's a way for us to meet.
Second—we’ll send you a copy of the weekly email newsletter, the Small Business Rainmaker. I think you’ll like what we offer and the free video is a "Thank You" for taking a look. Every Thursday you get at least one actionable idea to help you get more clients to grow your business. But if you don’t find the content relevant, you can simply opt out with a single click.
There you have it. You can check out the two videos below.
One video has a voiceover track. The other does not so you can add your own voiceover track...or use it just the way it is.
Just fill in the form at the upper right for access to both high resolution videos without the "demo" watermark. We’ll send you a link to both videos and you can use whichever you prefer.
Add the promotional video to your homepage or about page, wherever it's appropriate. Post it periodically on social media. If you have an email newsletter, periodically include a link to it for new readers. Videos always outperform other content.
You’ll see a spot at the end of the video where you can add your own contact info. This can be done in any popular video editor.
Or, if you’d like us to add the contact info for you, we can do that too. We’ll include details on that in your access email. If you want to use the videos as they are, that works too. It is however, better to add your contact information so your new customer knows how to get in touch!
Fill out the form at the upper right and get your free video in a few minutes. You can add it to your website right away.
Fill out the form above right to get immediate access to these high resolution videos.
Fill in your details below. We'll send you an email with a link to download your videos. (Allow 15 minutes or so.)
Privacy - We never sell or share your info with any third party.
The marketing tactics you shared with me took our small family-owned restaurant from zero at startup to well over $1 million annually. Honestly, I never expected to get to that level or do it so quickly. When we started out nine years ago, our accountant couldn't believe how well we were doing for a new venture. And we stayed at that level.
The best part is we did this on a shoestring budget, with no expensive newspaper or magazine advertising. And I manage to do it all in-house, with a personal computer and a small desktop printer. Thanks a million...literally!