In today’s hyper-connected world, businesses need to be able to pass vital information to customers and stakeholders in a swift and seamless manner. Over the past ten years, an increasing number of entrepreneurs are choosing to use messaging apps as a way to keep people abreast of the latest news and developments.
By facilitating instant and wide-reaching communication, these specialized apps help to foster greater teamwork and efficiency. They’re useful in customer service departments, tech support, prospecting, and sales roles.
Messaging apps are particularly useful for businesses that need to communicate with far-flung staff members, for example multinationals or businesses with a lot of remote workers.
Instant messaging software is not just cheaper than traditional communication methods, it's also more reliable as all you need is a computer and good internet. In other words, with an app you don’t have to worry about whether or not the recipient will get your message.
Another big benefit of messaging apps is that they can be used to enhance verbal communication with customers. They can be used to quickly provide further clarification or information to prevent a breakdown in communications, thereby offering a major efficiency boost.
Furthermore, messaging apps are a highly economical solution for smaller businesses. In many cases, these apps are free to use and as such negate the need for expensive long-distance telephone systems.
In fact, even if you are communicating with a mass audience, there won’t be any charge for delivering the messages once the technology is in place. What’s more, they are also more economical in terms of server space, as they use far less data than emails.
The messaging app infographic from Cadoo offers more statistics and details on the benefits of messaging for your business.