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How to Tell if a Price Cutting Strategy is Bad for Your Small Business and 7 Ways to Avoid It

How low can you go? No industry is exempt from intense price competition. A brief scan of business news stories today shows...

10 Powerful Lead Generation Efforts You Shouldn’t Ignore

A fascinating list of marketing statistics from Hubspot reports that 65% of all businesses say that generating leads is...

Maximizing Local Business SEO with DIY Video

Local SEO is an overwhelming topic for the average small business owner who is just trying to get more customers through the...

Retail Store Layout Tips and Your Visual Merchandising Strategy

The other day I walked into a hardware store and stopped dead in my tracks. I knew exactly what I wanted but I had no idea...

How to Use Marketing Psychology Without Being a Snake Oil Salesperson

Do you equate marketing psychology with “dirty tricks?” Certainly, the tactics used by infamous “snake oil” salesman through...

The Concept of Business: Working In It vs. Working On It

Let me ask you a question. As a small business owner, how many times throughout the day do you tell yourself: “If you want...

Tips for Better Email Marketing Deliverability

You might read a lot these days about the death of email marketing. Yet it’s a mistake to discount any media channel simply...

Video Marketing Content and Collaboration: 37 Entrepreneurs Discuss the Evolving Role of Video

Video is turning up in some unusual ways at small businesses everywhere. I reached out to owners in over thirty industries...

The Benefits of Instant Messaging Apps for Business (Infographic)

In today’s hyper-connected world, businesses need to be able to pass vital information to customers and stakeholders in a...

International Negotiation Strategies: Going Global with Your Business

The first time I attended an international trade show was a real education for me as a small business owner. I didn’t...

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