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How to Craft a Return Policy That Keeps Your Customers Coming Back

Is your return policy an afterthought, something you cobbled together years ago in response to your first returned product?...

Examples of Why Video Marketing is So Important

Despite using video for years, I still feel like a kid unwrapping a present when I see the speed with which video gets...

The Oldest Companies in the World [Infographic]

What’s your guess as to the age of the oldest business in the world? Which industry do you think it serves? I was surprised...

Products That Sell Themselves - Marketing Strategy or Myth?

I have only myself to blame. After all, I openly encourage comments and suggestions about our products, marketing strategy...

A Direct Mail Technique that Can Double Your Response Rates?

One of the easiest marketing techniques to implement is without question one of the most effective. Remarkably, this...

Ecommerce Statistics for 2020 – Online Shopping Facts and Projections

If you conduct any portion of your business online, this ecommerce infographic offers dozens of pieces of insight on...

How to Use B2B Marketing Videos to Grow Revenues

Years ago, before video marketing was the hot topic is today, I began creating B2B marketing videos for our company. The...

Why an Online Booking System is Essential to Your Service Business Growth

You’d have to have been off the grid a while to not know that we’re in the midst of “Industry 4.0.” In this phase of the...

Should I Use the Amazon Advertising Platform to Sell My Small Business Products?

Just as a character in a folk tale might do, giants should be approached with caution. Amazon is a giant of e-commerce and...

How to Tell if a Price Cutting Strategy is Bad for Your Small Business and 7 Ways to Avoid It

How low can you go? No industry is exempt from intense price competition. A brief scan of business news stories today shows...

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