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Blog Posts

The 6 Vital Components to Creating and Mastering an Efficient Small Business Process

In a recent article we talked about how small business processes make up the systems that govern how well (or poorly) your...

Video Marketing Statistics: How Brands Use Video Content for Marketing, Sales, and Customer Service [Infographic]

What is Video Marketing? Video marketing is the business use of video, in which a recording of moving visual images is made...

6 Reasons Why Small Business Process Management Can Make or Break You

Small business process management. The very phrase might be enough to make you sigh and roll your eyes, as you conjure...

What is Visual Content Marketing and How Can it Help Your Small Business?

What is visual content marketing? Visual marketing in the broadest sense is the use of anything that appeals to the eye, in...

Experts Discuss the Top Creative Restaurant Marketing Ideas to Attract More Customers in the Coming Months

How to Attract More Customers to My RestaurantIt’s a perennial question for restaurateurs in pursuit of restaurant marketing...

18 Ways to Revive a Failed Product or Service

You probably remember a few famous product failures from equally famous companies. Google Glass, the New Coke, and the Ford...

How to Tell if a Price Cutting Strategy is Bad for Your Small Business and 7 Ways to Avoid It

How low can you go? No industry is exempt from intense price competition. A brief scan of business news stories today shows...

Avoid These 5 Mistakes Before You Quit Your Job and Start a New Small Business

I always dreamed of quitting my job. I thought about it when I arrived at work each morning, imagining what my last day...

This Simple Law of Nature Takes the Mystery Out of How to Get Big Gains in Your Sales Revenue

Not all customers are equal. In fact, there’s a natural law or guiding principle that categorizes customers and prospects in...

22 Easy Ways to Instantly Start Using Google Alerts for Lead Generation, Prospecting, Marketing, and Personal Branding

All the trending talk these days seems to be about bots and artificial intelligence (AI.) One bot that’s been around for...

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