Local Social Link™ - Visual Marketing Campaigns for Local Business
Visual content marketing on your Facebook Company Page is one of the best ways to stand out in local search, increase online referrals, build engagement and repeat sales, and get more customers in the door.
Has the pandemic hit your small business hard, and you’re struggling to stay afloat?
Perhaps you're looking for a tried-and-true way to reel in new customers and build repeat sales for your local business?
If you own a local business, in other words, if your customers live in the same geographic area as your business, read on to learn how visual content campaigns will help you to:
- Stand out above your competitors
- Stay top-of-mind with your customers
- Build engagement
- Build revenues back up
- Stop stressing over the health and sustainability of your business
- Enjoy being an entrepreneur once again
You can do all of this (and more) with a tool you probably already have and use.
That tool is your Facebook company page, also called a Facebook business page.
What’s the Big Deal About Facebook for Local Businesses?
Although Google, the biggest search engine in the world, does have product and service recommendations from customers, they can be fairly anonymous. We don’t know the people who are making those recommendations.
However, Facebook prioritizes search results by how much our friends and connections have engaged with a local business. Those get listed first.
That’s the whole point of Facebook company pages, to help people find local businesses that they can trust because their friends and family are happy with them.
Did you know that, even in a Google-dominated world, millions of people turn to Facebook first when they're sourcing local business providers for the various services and products they need right at that moment?
You probably DO know that nearly the whole world is on Facebook, so it shouldn't surprise you that there is a solid return on investment to companies who are active there.
- 88% of people trust what friends (and even strangers) say on Facebook about businesses
- 70% of purchases at local businesses can be traced back to social media.
And that’s the incredible power of a Facebook company page for local business. It can be part of one of the best marketing plans for local businesses.
But, if you're like most busy entrepreneurs, you probably aren't harnessing the full potential of Facebook.
Let's face it. Aside from posting every once in a while when you have time, (maybe once a month or even less frequently) just to keep your company page from dying a slow death, you probably almost never do anything with it. Your Facebook company page is a veritable ghost town.
Maybe you don’t know what to post, or how often to post, or which kinds of posts work the best.
The solution that will help you use Facebook to the fullest, with only a minimal investment of your time and funds, is:
Engaging, visual content posted on a consistent, daily basis
An internal Facebook study found that visual content (photos and images) are twice as likely to get some form of engagement such as likes, shares or comments.
Visual content like graphics outperforms plain text in engagement. People do not ignore visual content. A great visual piece captures attention and stops them from scrolling through their feed.
Along with visual content, the key to leveraging Facebook is the frequency of your posts.
Visual content campaigns that post every day to your Facebook business page are proven to:
- Make you stand out in local search
- Get you more online referrals
- Get more engagement and repeat sales from current customers, and
- Get more customers in the door.
The right frequency builds top-of-mind recognition among your existing and potential new customers.
We've created a robust product that will help you significantly up your Facebook game and attract more customers.
Specially designed for local businesses, our Local Social Link™ is a visual content posting system that delivers hands-free visual content to your Facebook company page, and makes your customers think of you when they need your product or service.
To be clear, we’re not talking about costly Facebook Ads that can rapidly burn up your marketing budget.
With Local Social Link™, we post visual content (at the right frequency) to your Facebook company page. That is, we create the visual content posts and automate the postings, so you don’t have to do any of it.
It's a systematic way to get the significant benefits of Facebook without having to do the work, or invest money in ongoing advertising campaigns.
DFY (Done-for-You) vs. DIY (Do-it-Yourself) Visual Content for Facebook
You’ll notice that Local Social Link™ is a DFY (done-for-you) marketing campaign. Let’s take a look at how this compares to a DIY (do-it-yourself) campaign, in terms of time and funds invested:
The downsides to DIY:
- You have to consistently devote time to create your own original content. That commitment is important.
- It takes time to post daily whether it’s you or an employee.
- You have to find, learn about, maintain, and possibly pay for software for automated posting.
Let’s look at some real-world numbers.
The mean cost of an office wage, according to US Bureau of Labor Statistics, is about $31/hour (includes taxes and benefits.) Feel free to plug in your own numbers.
So, here's what it might cost to delegate this task:
Create 2 images/day (60 images/month) @ 15 minutes/image = 15 hours
Post 2X day using software = 4 hours/month
Total cost/month = 19 hours/month X $31 = $589
If you have time and resources to do this, even at $589 it’s probably less than a monthly digital ad campaign and more effective.
However, if you don’t have those kinds of resources, DFY is even easier. And with Local Social Link™, it’s a fraction the cost of doing it yourself.
How Local Social Link™ Works
Select your niche (more about this below) then we do the rest. There are now 2 ways to use Local Social Link™.
In Method #1, we set up automated posting to your Facebook page:
- Adjust or modify your logo and URL as needed for both light and dark backgrounds
- Brand every image with your URL and logo (a minimum of 180 high quality professional graphics, specially sized for maximum impact on social media)
- Add relevant, thoughtful text blurbs to go with every image
- Automatically post to your Facebook page 2 times daily, 7 days a week. If you want more frequency, that option is available too.
Once you select your niche, all you have to do is send us your logo and URL and add us as an editor to your Facebook company page. We show you how to do that, too.
And if you’re worried about security, rest assured, editorial access does NOT grant us access to your personal profile.
Editorial access is specifically designed to allow teams to work on Facebook company pages. It only gives us limited, non-administrative access to your company page so we can post content. Your Facebook profile and company page remain perfectly secure, and you can remove us as an editor at any time.
In Method #2, we deliver all the images at once and you handle the posting:
We do everything listed above except for the automated posting. Instead, we create and deliver all the branded images to you in one batch.
You can use on any or all of your social channels. You can post manually or use any of the many popular social posting services.
Once we have your logo and info, within about ten days, watch as activity and engagement on your Facebook page grows:
- As your business turns up more frequently in local searches
- As it gets more mentions in local groups
- As you get more customer inquiries or phone calls
How Much Does Local Social Link™ Cost?
You’ve got a good idea of what it costs to do it yourself—usually in the range of $500 - $1000/month.
Another alternative is that you could hire a marketing agency. They typically charge healthy design and setup fees on top of the monthly maintenance fees. For example, an average bill might be something like this:
Preparing logo and URL image = about $95
Branding 180+ images and/or videos with logo and URL = $595 to $1595
Creating text blurbs to go with each post = $295
Posting 2X daily to your Facebook page = $195/month with a minimum contract of six months to a year
Total to get started with an agency could cost up to $2180.00 or more.
If we were doing this as a one-off custom project, that’s a minimum of what we’d charge.
Of course, this doesn’t take into account the cost to create several hundred images specifically for YOUR business. That could easily mean an additional several thousand dollars of design and illustration work.
So you could quickly get into the $5,000 to $10,000 dollar range.
Because we systematized the Local Social Link™ campaigns across many popular local business niches, we offer it for a fraction of a one-off project.
Here is the pricing on both ways:
Method #1 Price - we brand the images and do the monthly posting – only $97 per month with no long-term contract (two month minimum.)
To order, scroll down below to the desired niche. Click the image to order.
If you don't see an image or link, use this form to email us and we'll get you set up. (We have everything in the list below in stock but are still uploading new items to our shopping cart.)
Or if you prefer, we can do it over the phone. Set up a call with me here.
Method #2 Price - we brand the full set of images and deliver them to you – a one-time cost of only $495. You can use them on multiple social channels with no subscription fees or other limits.
With this type of visual content campaign, we're convince you'll get increased visibility, standing out against your local competitors. Plus you’ll get more engagement and response from customers.
We’ve created Local Social Link™ campaigns for nearly 70 local business niches, listed below. (If you don't see what you need...ask me.)
- Attorneys - Bankruptcy
- Attorneys - DUI
- Attorneys - Family Law
- Attorneys - Immigration
- Attorneys - Personal Injury
- Auto Repair Shops
- Bath Re-Modelers and Contractors (available but not yet listed below)
- Bicycle Shops
- Cannabis Dispensary
- Carpet Cleaning Companies
- Cleaning Company - Residential
- Coffee Shop
- Daycare Centers
- Donut Shop
- Donut Shops
- Eyelash Salons
- Golf Courses
- Gyms and Fitness Centers
- Hair Salon
- Handyman Services
- Home Inspection Services
- Home Security Service
- Insurance – Auto
- Insurance – Health
- Insurance – Home
- Insurance – Life
- Kitchen Re-Modelers and Contractors
- Marketing Agency - Digital Marketing Specialty
- Marketing on Facebook
- Marketing on Google My Business
- Marketing on Instagram
- Marketing on YouTube
- Mortgage Brokers
- Moving Companies
- Nail Salon
- Orthopedic Practices specializing in Children
- Painting Company
- Personal Trainers
- Pest Control
- Real Estate Agencies and Independent Realtors
- Real Estate Agencies and Independent Realtors - for Instagram (available but not yet listed below)
- Restaurant – Italian
- Restaurant – Mexican
- Restaurants – Breakfast
- Restaurants – Pizza
- Swimming Pool Cleaning and Maintenance
- Tire and Lube Shops (coming shortly)
- Trampoline Parks
- Yoga Studios
More Graphics For Use in Any Business Niche
- Black History - Daily Facts
- Motivational Quotes
- National Days - Daily Celebrations
- Sports History
To order your Local Social Link™ social posting campaign, in which we brand the images AND do the posting for you, simply scroll down and click on the image below for your type of business. It will take you to our shopping cart.
** If it's listed above but you don't see it listed below, use the Contact Us form and we'll get you set up. (We're updating our shopping cart as you read this.) **
To order the full set of branded images in which you handle the posting, hit the button below. After you place your order, you'll let us know which niche you want.
That’s it! You’ll get a confirmation email with instructions.
List of Visual Content Campaigns for Local Business (Done for You)
If you don’t see your business niche listed below, use the Contact Us form to let me know. We’re always adding new business niches. Or consider the Daily Motivational Quotes, Sports History, or the National Days campaigns. They work well in any industry.
Note: the images below are all low-resolution thumbnails to give you an idea of what you'll be getting. Your final professional product is delivered in high-resolution format sized perfectly for social media posting.
Every image also includes a related text blurb.
Questions? See our FAQ section at the bottom of this page.
Auto Repair Shops
Carpet Cleaning Companies
Insurance - Auto
Insurance - Home
Insurance - Life
Orthopedic Practices for Children
Pest Control Services
Real Estate Businesses - Realtors and Agencies
Restaurants - Italian
Restaurants - Mexican
Restaurants - Pizza
Restaurants - Breakfast (Diners)
National Days (Unique and Popular National Holidays)
If you're still not convinced that you need Local Social Link™, sign up for our webinar for in-depth details on how it can start attracting customers to your business on autopilot. The webinar is only 25 minutes...and it's Free!
FAQs - Local Social Link™
Once I sign up for Local Social Link™, how long before posts start appearing on my Facebook page?
It’s pretty fast. Once we get your logo and URL, we strive to get your posts started within 10-14 business days.
Can I cancel any time?
Yes. If we are doing the social posting for you, you can cancel any time after your first 2 paid months.
How does billing work?
Once your payments start, you’re billed once a month on the anniversary date of your first payment. All payments are pre-payments for the upcoming month.
Can I get a refund?You can get a refund up to 3 business days after your purchase, with the following exceptions:
- No refunds after we send you a preview (if requested.)
- No refunds after the product is delivered in part or in full.
- No refunds after our graphics team begins work on branding your images (usually within 2-3 days of purchase.)
To get a refund, reply to your welcome email with your request.
Remember, we have to face clients in person who are local business owners, so we never offer anything that is less than first class.
Is posting more than once a day too much?
No, it’s not. According to Hubspot and MANY other studies, posting on Facebook at least once a day is necessary. Keep in mind, not everyone is going to see every post. So by posting twice a day (or 3 times if you choose it) you insure your fans hear from you at least once a day.
Equally important as frequency, and perhaps a bit more so, is consistency and quality — sporadic posting doesn’t do much for your page or your business. Our professional, engaging graphics ensure you are supplying high quality content on a consistent basis.
Is a contract required?
No. You can cancel Local Social Link™ at any time or go for as long as you like without any price increase.
Won’t all my competitors be using these same images?
No, it's highly unlikely, and for a good reason.
For any given population of businesses, only a small percentage will commit to a product. For instance, a 3% conversion in a cold list is considered great in marketing. In other words, if there are 100 hair salons in your area and we hit every one of them up to the best of our ability, the odds are that we’d only get about 2 or 3 out of the 100 to participate. You would still stand out head and shoulders above nearly all your competitors. It would take a LOT to saturate any market. Speaking from many years of sales experience as well as from a statistical view, it's impossible to saturate any given geographic area..
Also, it doesn't matter if your competitors use the same images. The fact is, it's highly unlikely that your clients will be following more than one or two businesses in your niche, especially if they are already your customer. They'll be following YOU.
Is this Facebook service safe, and is my account safe?
Yes, we follow all Facebook rules to the letter. And remember, Facebook company pages were designed for teams to work together. You, as the administrator, always control your account and all matters relating to it. We are simply part of your editorial support team.
Can I re-share, re-use or delete the posts once you post them?
Yes. Use and re-use as much as you like. You can also delete any post at any time. And if you don’t want it to re-post, simply ask us to remove it from the list.
Can I still do my own posts in addition to yours?
Yes. You can post anything, any time.
Can I preview the images before you begin branding them with our logo and URL?
Yes. You can preview the images if you request it. Reply to your welcome email with your request and we’ll send you a preview link. If there are any images you prefer not to use, simply let us know the image number and we’ll remove it from the rotation.
Can you edit the images themselves, the animations, or the text on the image?
No, this is not included as part of the Local Social Link™ service. If you want further graphic customization, contact us for an estimate. This is billed at an additional hourly rate of $75/hour.