Visual content marketing (promoting your business using images) on your Facebook Company Page is one of the best ways to stand out in local search, increase online referrals, build engagement and repeat sales, and get more customers in the door.
Are you looking for a tried-and-true way to reel in new customers and build repeat sales for your local business?
If you own a local business, in other words, if your customers live in the same geographic area as your business, visual content campaigns help you to:
- Stand out above your competitors
- Stay top-of-mind with your customers
- Build engagement
- Build revenues back up
- Stop stressing over the health and sustainability of your business
- Enjoy being an entrepreneur once again
You can do all of this (and more) with a tool you probably already have and use.
That tool is your Facebook company page, also called a Facebook business page.
What’s the Big Deal About Facebook for Local Businesses?
Although Google, the biggest search engine in the world, lets customers review your products and services, they can be fairly anonymous. Potential clients looking at reviews don't always know the people who are making those recommendations.
However, Facebook prioritizes search results by how much our friends and connections have engaged with a local business. Those get listed first.
So, when we see a review on Facebook, it's from people we know, or from friends of people we know. It's not anonymous like Google can be.
That’s the whole point of Facebook company pages, to help people find local businesses that they can trust because their friends and family are happy with them.
Did you know that, even in a Google-dominated world, millions of people turn to Facebook first when they're sourcing local business providers for the various services and products they need right at that moment?
There is a solid return on investment to companies who are active there.
- 88% of people trust what friends (and even strangers) say on Facebook about businesses
- 70% of purchases at local businesses can be traced back to social media.
And that’s the incredible power of a Facebook company page for local business. It can be part of one of the best marketing plans for local businesses.
But, if you're like most busy entrepreneurs, you probably aren't harnessing the full potential of Facebook.
Let's face it. Aside from posting every once in a while when you have time, (maybe once a month or even less frequently) just to keep your company page from dying a slow death, you probably almost never do anything with it. Your Facebook company page can easily turn into a veritable ghost town.
Maybe you don’t know what to post, or how often to post, or which kinds of posts work the best.
The solution that will help you use Facebook to the fullest, with only a minimal investment of your time and funds, is:
Engaging, visual content posted on a consistent, daily basis
An internal Facebook study found that visual content (photos and images) are twice as likely to get some form of engagement such as likes, shares or comments.
Visual content like graphics outperforms plain text in engagement. People do not ignore visual content. A great visual piece captures attention and stops them from scrolling through their feed.
Along with visual content, the key to leveraging Facebook is the frequency of your posts.
Visual content campaigns that post every day to your Facebook business page are proven to:
- Make you stand out in local search
- Get you more online referrals
- Get more engagement and repeat sales from current customers, and
- Get more customers in the door.
The right frequency builds top-of-mind recognition among your existing and potential new customers.
We've created a robust product that instantly ups your Facebook game and attracts more customers.
Specially designed for local businesses, our Local Social Link™ is a visual content posting system that delivers daily visual content to your Facebook company page, and makes your customers think of you when they need your product or service.
To be clear, we’re not talking about costly Facebook Ads that can rapidly burn up your marketing budget.
With Local Social Link™, we post visual content (at the right frequency) to your Facebook company page. That is, we create the visual content posts and automate the postings, so you don’t have to do any of it.
It's a systematic way to get the significant benefits of Facebook without having to do the work, or invest money in ongoing advertising campaigns.
DFY (Done-for-You) vs. DIY (Do-it-Yourself) Visual Content for Facebook
You’ll notice that Local Social Link™ is a DFY (done-for-you) marketing campaign. Let’s take a look at how this compares to a DIY (do-it-yourself) campaign, in terms of time and funds invested:
The downside to DIY:
- You have to consistently devote time to create your own original content. That commitment is important.
- It takes time to post daily whether it’s you or an employee.
- You have to find, learn about, maintain, and pay for software for automated posting.
Let’s look at some real-world numbers.
The mean cost of an office wage, according to US Bureau of Labor Statistics, is about $31/hour (includes taxes and benefits.) Feel free to plug in your own numbers.
So, here's what it might cost to delegate this task:
Create 2 images/day (60 images/month) @ 15 minutes/image = 15 hours
Post 2X day using software = 4 hours/month
Total cost/month = 19 hours/month X $31 = $589
If you have time and resources to do this, even at $589 it’s probably less than a monthly digital ad campaign and more effective.
The downside to using a custom campaign from an agency
Another alternative is that you could hire a marketing agency to do it all for you. They typically charge healthy design and setup fees on top of the monthly maintenance fees. For example, an average bill might be something like this:
Creating a series of images and/or videos with logo and URL = $2500
Creating text blurbs to go with each post = $500
Posting 2X daily to your Facebook page = $200/month with a minimum contract of six months to a year
Total to get started with an agency could cost up to $4000.00 or more.
If we were doing this as a one-off custom project, that’s a minimum of what we’d charge.
With high-end metropolitan agencies, you could quickly get into the $5,000 to $10,000 dollar range.
However, with Local Social Link™, you can get the same benefit as working with an agency or doing it yourself...for a fraction of the cost.
Here's how.
How Local Social Link Works
We set up automated posting to your Facebook page:
- Brand every image with your URL and logo (professional graphics, specially sized for maximum impact on social media)
- Add relevant, thoughtful text blurbs and hashtags to go with every image
- Automatically post to your Facebook page 2 times daily, 7 days a week. You never run out.
Once you select your niche, all you have to do is send us your logo and URL. It's that easy!
How Much Does Local Social Link Cost?
I showed you above what it costs to do it yourself, or the costs of doing a custom campaign through an agency, which can run into the thousands.
Because we systematized the Local Social Link™ campaigns across many popular local business niches, we can offer it for a fraction of a one-off project.
Your cost is less than the price of a cup of coffee a day, at about 3 bucks.
Each month, you pay only $97.
We have Local Social Link™ campaigns for nearly 100 local business niches, listed below.
To get started, scroll down below to the desired niche. Click the image to order.
If you don't see your business listed, use this form to email us and we'll get you set up. (We have everything in the list below in stock but are continuously uploading new items.)
Or if you prefer, we can do it over the phone. Set up a call with me here.
With this type of visual content campaign, you get increased visibility, standing out against your local competitors. Plus you’ll get more engagement and response from customers and prospects which translates directly to revenue.
More Graphics For Use in Any Business Niche
Aside from specific business niches, we also have campaigns available in the following general interest categories.
- Black History - Daily Facts
- Motivational Quotes
- National Days - Daily Celebrations for every day of the year
- Sports History
- Meditation images
To order your Local Social Link™ social posting campaign, in which we brand the images AND do the posting for you so you never run out, simply scroll down and click on the image below for your type of business. It will take you to our shopping cart.
** If you don't see your business niche listed below, use the Contact Us form and we'll get you set up.
That’s it! You’ll get a confirmation email with instructions.
List of Done-for-You Local Social Link Content Campaigns for Local Business
Note: the images below are all low-resolution thumbnails to give you an idea of what you'll be getting. You get a chance to review the branded images before we begin posting.
Every image also includes a related text blurb. Click the image for your niche to order.
Questions?
See our FAQ section at the bottom of this page.
Accountants
Auto Repair Shops
Cannabis Dispensaries
Carpet Cleaning Companies
Chiropractors
Cleaning Companies
Coffee Shops
Dentists
Donut Shops
Electricians
Eyelash Salons
Hair Salon
HVAC Companies
Insurance - Auto
Insurance - Home
Insurance - Life
Kitchen Remodelers
Landscapers
Locksmiths
Moving Companies
Mortgage Brokers
Nail Salon
Orthodontists
Orthopedic Practices for Children
Personal Trainers
Pest Control Services
Plumbers
Real Estate Businesses - Realtors and Agencies
Restaurants - Italian
Restaurants - Mexican
Restaurants - Pizza
Restaurants - Breakfast (Diners)
Roofers
Spas
Veterinarians
Yoga Studios
National Days (Unique and Popular National Holidays)
Motivational Quotes
FAQs - Local Social Link™
Once I sign up for Local Social Link™, how long before posts start appearing on my Facebook page?
It’s pretty fast. Once we get your logo and URL, our goal is to get your posts started within 10-14 business days.
Can I cancel any time?
Yes. If we are doing the social posting for you, you can cancel any time after your first 2 paid months.
How does billing work?
Once your payments start, you’re billed once a month on the anniversary date of your first payment. All payments are pre-payments for the upcoming month.
Can I get a refund?
Because we begin work on your Local Social Link project right away, there are no refunds. You can however, cancel any time after two months.
Is posting more than once a day too much?
No, it’s not. According to Hubspot and MANY other studies, posting on Facebook at least once a day is necessary. Keep in mind, not everyone is going to see every post. So by posting twice a day you insure your fans hear from you at least once a day.
Equally important as frequency, and perhaps a bit more so, is consistency and quality. Sporadic posting doesn’t do much for your page or your business. Our professional, engaging graphics ensure you are supplying high quality content on a consistent basis.
Is a contract required?
No. You can cancel Local Social Link™ at any time after the first two months.
Also, there is never any price increase for the service once you begin working with us!
Won’t all my competitors be using these same images?
No, it's highly unlikely, and for a good reason.
For any given population of businesses, only a small percentage will commit to a product. For instance, a 1% conversion in a cold list is considered great in marketing. In other words, if there are 100 similar businesses in your area and we hit every one of them up to the best of our ability, the odds are that we’d only get 1 out of the 100 to participate.
You would still stand out head and shoulders above nearly all your competitors. It would take a LOT to saturate any market. Speaking from many years of sales experience as well as from a statistical view, it's impossible to saturate any given geographic area..
Also, it doesn't matter if your competitors use the same images. The fact is, it's highly unlikely that your clients will be following more than one or two businesses in your niche, especially if they are already your customer. They'll be following YOU.
Is this Facebook service safe, and is my account safe?
Yes, we follow all Facebook rules to the letter. And remember, Facebook company pages were designed for teams to work together. You, as the administrator, always control your account and all matters relating to it. We are simply part of your editorial support team.
Can I re-share, re-use or delete the posts once you post them?
Yes. Use and re-use as much as you like. You can also delete any post at any time. And if you don’t want it to re-post, simply ask us to remove it from the list.
Can I still do my own posts in addition to yours?
Yes. You can post anything, any time.
Can I preview the images before you begin branding them with our logo and URL?
Yes. You get a chance to preview the images before we begin automatic posting.
Can you edit the images themselves, the animations, or the text on the image?
No, this is not included as part of the Local Social Link™ service. If you want further graphic customization, contact us for an estimate.
