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How to Craft a Return Policy That Keeps Your Customers Coming Back

Is your return policy an afterthought, something you cobbled together years ago in response to your first returned product?...

The Oldest Companies in the World [Infographic]

What’s your guess as to the age of the oldest business in the world? Which industry do you think it serves? I was surprised...

Ecommerce Statistics for 2020 – Online Shopping Facts and Projections

If you conduct any portion of your business online, this ecommerce infographic offers dozens of pieces of insight on...

How to Use B2B Marketing Videos to Grow Revenues

Years ago, before video marketing was the hot topic is today, I began creating B2B marketing videos for our company. The...

Should I Use the Amazon Advertising Platform to Sell My Small Business Products?

Just as a character in a folk tale might do, giants should be approached with caution. Amazon is a giant of e-commerce and...

How to Use Marketing Psychology Without Being a Snake Oil Salesperson

Do you equate marketing psychology with “dirty tricks?” Certainly, the tactics used by infamous “snake oil” salesman through...

The Concept of Business: Working In It vs. Working On It

Let me ask you a question. As a small business owner, how many times throughout the day do you tell yourself: “If you want...

Tips for Better Email Marketing Deliverability

You might read a lot these days about the death of email marketing. Yet it’s a mistake to discount any media channel simply...

The Benefits of Instant Messaging Apps for Business (Infographic)

In today’s hyper-connected world, businesses need to be able to pass vital information to customers and stakeholders in a...

International Negotiation Strategies: Going Global with Your Business

The first time I attended an international trade show was a real education for me as a small business owner. I didn’t...

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