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How to Maintain Brand Consistency Online and Offline

Although there are still plenty of companies that keep their branding efforts entirely offline, your products or services will...

7 Savvy Online Reputation Management Tips for Small Businesses

As a small business owner, you want your potential customers to see good reviews and informative blog posts whenever they...

5 Hidden Logo and Graphic Design Mistakes That Can Hurt Your Business

Whether for a brand new start up or a redesign of a long standing brand, a logo is always an exciting project for the client...

How to Find Your Brand Voice and Make it Heard Online

In a perfect world, your customer would not need to look for your logo or slogan to recognize your marketing content.

How to Create the Perfect Brand Image for Your Business

Branding is always at work in your business, from the day you get your first customer. Your brand identity is what clients...

Is a Branding Strategy Relevant to Your Small Business?

If you’ve spent any time in the business world, then the term branding has come up. But most often, it’s talked about only in...

10 Simple Ways to Build a Brand for Your Small Business

When discussing brands and small businesses, one cannot help but feel hopeful—all big brands started off with an idea, and as...

Personal Branding Expert Shares Her Small Business Success Strategies

Malcolm Gladwell wrote in Blink: The Power of Thinking Without Thinking, “We learn by example and by direct experience because...


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