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Understanding Star Ratings: Their Effect on Consumer Psychology and Your Business

Perhaps star ratings strike you as an innocuous gimmick to use on your social media business pages. Consumer behavior...

How to Increase Customer Loyalty Among Millennial Consumers

Is it safe to generalize about customer loyalty among millennials? No. Especially when you consider the fact that according...

How to Give Yourself the Edge in Retail and Online Marketing with Consumer Psychology

Brick-and-mortar retail psychology and online shopping psychology have many buying behaviors in common. Granted, probing the...

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