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How to Use Marketing Psychology Without Being a Snake Oil Salesperson

Do you equate marketing psychology with “dirty tricks?” Certainly, the tactics used by infamous “snake oil” salesman through...

Generational Marketing: Tips for Gaining and Retaining Customers

Staying relevant in today’s hyper-connected world is growing increasingly difficult as users become more segmented and niche: 

The Growing Importance of Corporate Social Responsibility in Your Small Business

Leading our businesses into the future requires us to take a brave step back from considering bottom line profit the only mark...

Understanding Star Ratings: Their Effect on Consumer Psychology and Your Business

Perhaps star ratings strike you as an innocuous gimmick to use on your social media business pages. Consumer behavior...

How to Increase Customer Loyalty Among Millennial Consumers

Is it safe to generalize about customer loyalty among millennials? No. Especially when you consider the fact that according to ...

How to Give Yourself the Edge in Retail and Online Marketing with Consumer Psychology

Brick-and-mortar retail psychology and online shopping psychology have many buying behaviors in common. Granted, probing the...

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