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Blog Posts

This Simple Law of Nature Takes the Mystery Out of How to Get Big Gains in Your Sales Revenue

Not all customers are equal. In fact, there’s a natural law or guiding principle that categorizes customers and prospects in...

22 Easy Ways to Instantly Start Using Google Alerts for Lead Generation, Prospecting, Marketing, and Personal Branding

All the trending talk these days seems to be about bots and artificial intelligence (AI.) One bot that’s been around for...

How to Get Marketing Ideas from Outside of the Box

One of my favorite and most successful marketing ideas came to me from a chiropractor. In fact, nearly all of the...

A Direct Mail Technique that Can Double Response?

One of the easiest marketing techniques to implement is without question one of the most effective. Remarkably, this ...

Local Small Business Search Marketing Explained by the Experts

If you think a hashtag is the breakfast special at your local diner, you’re not alone. The bewildering array of digital...

The Marketing Power of an Open Phone Event in a Digitally Distracted World

A recent “incident” on LinkedIn reminded me of the marketing power of the telephone. One of my new connections, Bruce...

How 3 Unrelated Industries Can Help Your Local Small Business Avoid Losses

Do you have the courage to make your small business interesting, different, and creative? If you prefer the safety of your...

How to Start Thinking Like a Guerrilla Marketer

You might laugh at this, but I’ve heard small business owners—even successful ones—say they don’t do marketing. They claim...

How to Use an Old-School Marketing Idea to Get Powerful Results

Are you looking for ways to get more customers, more repeat sales, and bigger average transactions? Then email should be...

How to Get More Sales with a Sale that Doesn’t Look Like One

A sale—offering products at reduced prices—is a proven way to boost sales and cash flow in nearly any small business. It’s...

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