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Products That Sell Themselves - Marketing Strategy or Myth?

I have only myself to blame. After all, I openly encourage comments and suggestions about our products, marketing strategy...

A Direct Mail Technique that Can Double Your Response Rates?

One of the easiest marketing techniques to implement is without question one of the most effective. Remarkably, this...

10 Powerful Lead Generation Efforts You Shouldn’t Ignore

A fascinating list of marketing statistics from Hubspot reports that 65% of all businesses say that generating leads is...

How to Use Sensory Marketing to Appeal to Customers

From the start of our day to the end, we’re bombarded by marketing. What to eat, what to wear, what to watch. Many potential...

How Marketing Mistakes Made by the Biggest Brands Can Help Small Businesses

Learning from other people's experiences is the best way to learn from mistakes. It's safer and doesn't come with damage to...

Sell Like SaaS: 6 Subscription Based Marketing Tactics That Work in Any Business

Maybe you are not familiar with SaaS (subscription-based software as a service), but it’s highly likely that you are using a...

5 Quick Tips to Boost Visibility for Your Small Business

The aim of any business is to make a profit but there’s no profit if people do not know about your business. It’s all about...

How to Get Marketing Ideas from Outside of the Box

One of my favorite and most successful marketing ideas came to me from a chiropractor. In fact, nearly all of the...

How 3 Unrelated Industries Can Help Your Local Small Business Avoid Losses

Do you have the courage to make your small business interesting, different, and creative? If you prefer the safety of your...

How to Find Breakthrough Marketing Ideas

My first ‘adult’ job was as a print finishing machine operator. Thanks to that experience I discovered a critical...

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