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How to Harness the Power of Advertising Psychology [Infographic]

These days, it’s hard to escape being inundated with ads everywhere you go. Though you expect an ad blitz every time you log...

Retail Store Layout Tips and Your Visual Merchandising Strategy

The other day I walked into a hardware store and stopped dead in my tracks. I knew exactly what I wanted but I had no idea...

How to Use Marketing Psychology Without Being a Snake Oil Salesperson

Do you equate marketing psychology with “dirty tricks?” Certainly, the tactics used by infamous “snake oil” salesman through...

Generational Marketing: Tips for Gaining and Retaining Customers

Staying relevant in today’s hyper-connected world is growing increasingly difficult as users become more segmented and niche: 

The Power of the Mob: How to Leverage the Bandwagon Effect to Boost Sales

Have you ever bought a pair of shoes because everyone around you was wearing them? Or started watching Game of Thrones because...

5-Step Guide on How to Do Market Research for Your Business

You came up with a great idea that is sure to captivate your target audience. This is your opportunity to jump right in. But...

The Growing Importance of Corporate Social Responsibility in Your Small Business

Leading our businesses into the future requires us to take a brave step back from considering bottom line profit the only mark...

4 Emotional Marketing Tips for Connecting with Customers

Emotions are always going to be part of any decision. As a business owner, you need to understand how to best use pathos to...


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