Should Marketers Rely on Non-Electronic Word-of-Mouth Marketing Today?
Word-of-mouth (WOM), which is usually attributed to buzz marketing, is a traditional method of spreading information and...
Marketing Your Stigmatized Product with Cross-Channel Resilience and Creativity
If your primary product is one that many people do not understand or have preconceived notions about, you’re fighting an...
The Essential Dos and Don’ts of a Product Launch Event
While it may not seem like it at the moment (particularly if this is your first time hosting one), planning a product launch...
How to Prevent Customers Using Your Store as a Showroom
If you ask a small business owner to compile a list of the challenges they face, you’re most likely to hear about employee...
How the Sensory Power of Branded Merchandise Can Grow Your Business
Relatively overlooked by many businesses, but making all the difference when used right, branded merchandise can be a...
6 Types of Corporate Events to Revive Interest for Your Brand
To succeed and stay top-of-mind in any industry, you must know how to connect with your market. Showing you care and...
Key Elements of Cross-Channel Marketing with Campaign Examples
Cross-channel marketing is the coordinated use of multiple media to deliver brand messages to the consumer as well as...
Event Sponsorship: Your Brand’s Secret to Fame and More Customers
Event sponsorship can power other critical marketing efforts and gets quick results, which makes it a secret weapon of small...
5 Reasons to Include Social Media in Your Business PR Strategy
Social media has turned many industries upside-down, forcing them to re-evaluate how they represent their brand and interact...
Offline vs Online Marketing Channels: the Steady Rise of Click and Mortar
A recent McKinsey survey as shown in the chart below found that 56% of shoppers use both online and offline marketing...
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