Local Small Business Search Marketing Explained by the Experts
If you think a hashtag is the breakfast special at your local diner, you’re not alone. The bewildering array of digital...
The Marketing Power of an Open Phone Event in a Digitally Distracted World
A recent “incident” on LinkedIn reminded me of the marketing power of the telephone. One of my new connections, Bruce Johnston,...
How 3 Unrelated Industries Can Help Your Local Small Business Avoid Losses
Do you have the courage to make your small business interesting, different, and creative? If you prefer the safety of your...
How to Get More Customers by Reading Their Minds
Do you remember the Magic 8 Ball? The novelty toy predicts your future when asked a yes-or-no question. As kids, we’d amuse...
How to Start Thinking Like a Guerrilla Marketer
You might laugh at this, but I’ve heard small business owners—even successful ones—say they don’t do marketing. They claim they...
How to Find Breakthrough Marketing Ideas
My first ‘adult’ job was as a print finishing machine operator. Thanks to that experience I discovered a critical...
How to Use an Old-School Marketing Idea to Get Powerful Results
Are you looking for ways to get more customers, more repeat sales, and bigger average transactions? Then email should be part...
How to Get More Sales with a Sale that Doesn’t Look Like One
A sale—offering products at reduced prices—is a proven way to boost sales and cash flow in nearly any small business. It’s also...
How to Get More Customers with Free Marketing Info at Your Fingertips
If you want to get more customers from your local business area, here’s a source of leads you might not have considered. For...
How to Use the Remarkable Power of 1 to Skyrocket Your Business Growth
The first day of the first month of the new year used to remind me of failed resolutions. For years, I felt like I was...
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