If your business sells physical products, then you know how important it is for consumers to have clear and concise information about the products they want to purchase. Or, if you are a manager of a laboratory, warehouse or delivery agency, then you understand that labeling of products and parcels in a safe and legible way is key to keeping the business running smoothly.
Creating Printed Labels According to Purpose
It’s vitally important to understand the different labeling products as they are each designed with a special purpose. Choosing the wrong label directly affects product sales and customer retention. Let’s investigate.
Labels for Products on Shelves
For properly labeling products that stand on shelves, labels on sheets are the ideal choice. They can be either peeled away and stuck on to the shelf or placed into the empty shelf spot as a tag. The industries that find the label on sheets most useful are the chemists, supermarkets, newsagents, liquor stores, hardware stores, retail outlets, and the automotive industry, among others.
Shelf labels can be found in many sizes to fit the needs of different businesses and they can vary from 80 gsm to 150 gsm in different colors. They can be even made with perforations if you need the labels to print barcodes or prices of product descriptions that need to be separated.
Professional Labels for Addressing, Shipping, and Pricing
For general purposes, labels on sheets can be used as address labels, shipping labels and even pricing labels. They can also be found in a range of colors and sizes as well as with different types of adhesives. Thus, for a classy and professional look of the labels on your product packaging, you can opt for a matte or gloss.
If you need them to be weatherproof and waterproof, you can use synthetic labels. They will especially come in handy in laboratories where different kinds of chemicals need to be properly labelled for safety reasons. Moreover, synthetic labels can be still legible even if they come in contact with oil and water.
If you need the labels for warehouse purposes, then the fluorescent type of labels might be the best choice as they can facilitate allocation for specific boxes.
And finally, if it is essential that the labels don’t leave any residue after they are removed so the product is not damaged, you should consider removable labels as they won’t leave anything behind.
Integrating Labels in the Invoicing and Packing Process
Another purpose of labels is to be integrated into the invoicing, packing, and shipping process. This can be done with the use of integrated labels, which are labels that are printed together on a single sheet of paper and then peeled off.
They are used when you want to avoid separate slips/invoices and separate address labels. This type of label can cut the labor time in half.
They are ideal for shops, factories, warehouses, and e-commerce sellers as well as for medical forms with pharmacy labels, product return labels, barcode labels, and marketing labels.
Last, but not least, are thermal labels. They are best to use if you need information printed on a regular basis and if this information is different every day. For example, addresses, barcodes, and product prices or descriptions are most commonly printed on thermal labels as their quality prompts longevity.
There are two types of thermal labels: direct thermal labels and thermal transfer labels.
Direct thermal labels should be used for short term purposes. They are durable, but over time and under heat or light exposure they will become darker and harder to read. They can last up to a year. Most often they are used in retail and food industries as well as for small parcel delivery where the parcels are kept out of sunlight and heat. They do not require a thermal ribbon for printing as they are heat activated.
On the other hand, thermal transfer labels do require a thermal ribbon for printing. They are available in many sizes and colors and are more resistant to wear than the direct thermal labels. This makes them suitable to use for periods longer than one year. They will last at least two years or more.
Labels play an important role in print marketing. Proper labeling improves the way people understand your products. They are a subtle way of representing your business in a professional manner. Choose the right printed label by focusing on the label’s purpose and end use, always keeping in mind your customer’s interaction with your product and company.
Ivana Janakieva from L.G. Business Systems Pty Ltd is a writer who loves sharing her thoughts on practical things for everyday activities. She also enjoys writing inspirational stories in which she also tackles everyday situations.