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Products That Sell Themselves - Marketing Strategy or Myth?

I have only myself to blame. After all, I openly encourage comments and suggestions about our products, marketing strategy...

How to Maintain Brand Consistency Online and Offline

Although there are still plenty of companies that keep their branding efforts entirely offline, your products or services...

How to Get More Connections on LinkedIn with 6 Little-Used Ways

As entrepreneurs and small business owners, we all look to find more ways to build our network, to get the word out about...

A Direct Mail Technique that Can Double Your Response Rates?

One of the easiest marketing techniques to implement is without question one of the most effective. Remarkably, this...

Ecommerce Statistics for 2020 – Online Shopping Facts and Projections

If you conduct any portion of your business online, this ecommerce infographic offers dozens of pieces of insight on...

How to Use B2B Marketing Videos to Grow Revenues

Years ago, before video marketing was the hot topic is today, I began creating B2B marketing videos for our company. The...

Why an Online Booking System is Essential to Your Service Business Growth

You’d have to have been off the grid a while to not know that we’re in the midst of “Industry 4.0.” In this phase of the...

The Best LinkedIn Headlines for Local Small Business Owners and Entrepreneurs

The headline on your personal LinkedIn profile is the text that sits directly below your name in the top section, or...

Should I Use the Amazon Advertising Platform to Sell My Small Business Products?

Just as a character in a folk tale might do, giants should be approached with caution. Amazon is a giant of e-commerce and...

How LinkedIn SEO Can Take Your Small Business to New Heights

Many small business owners wisely stay active on social media. They’re busy on Facebook, Twitter, Instagram, and others. But...

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